CHANGE WE CAN BELIEVE IN (Hebrew) by Shahar Golan

About the Artist

About the Design

Inspired by Will.i.am’s video and the Yes We Ken Girl, as well as being moved daily by Obama’s rhetoric and promise of a better America and vicariously a better world, I thought I would do my part: Following is an Obama poster I translated to Hebrew. It is my first creation for the campaign, and I am thinking about making a Hebrew video as well. We’ll see... I will elaborate a bit on my artistic decisions: Translating ‘change we can believe in’ proved to be somewhat of a challenge, as the Hebrew word for ‘we can’ (NUCHAL) is the exact one for ‘crook’ (NOCHEL). In this age of Rovean politics, even a hint of such subliminal connections can be bad – remember the 2000 Democrats/rats ad by the Bush campaign? For that reason I chose wording which loosely translates to ‘change that can be believed in’, which has the added benefit of being misread as something like ‘Change, you can believe in him’. Since Hebrew uses a different Alphabet altogether, I could not use the original fonts. These are the closest I could find: - CHANGE - Varda Bold - WE CAN BELIEVE IN - Varda - Obama - Narkisim

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